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    Google Ads + GA4

    Google Ads & Analytics — unified reports

    Accurate conversion tracking with GA4, Google Merchant Center sync, and clear ROI on every campaign — from within StoreChart.

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    Quick answer

    StoreChart's Google Ads + Google Analytics 4 integration includes Google Merchant Center sync with the catalog, accurate conversion tracking via GA4 and Enhanced Ecommerce, campaign performance imports, and unified ROI showing the value of every click.

    Google Ads & Analytics — all the data in one report

    See which keyword, campaign, and ad drove each order — with real ROAS

    • Connect Google Ads + GA4 in one click
    • Keyword/campaign-level attribution — exact keyword that drove a purchase
    • Profit-based ROAS — Revenue minus COGS, not just Conversion Value
    • Search vs. Shopping vs. Display performance report — per store

    Connect Google in 3 steps

    From scattered Ads Manager data to one profitability dashboard

    1
    1. Authorize OAuth

    Connect Google Ads and/or GA4. StoreChart gets read-only access.

    2
    2. Automatic mapping

    Campaigns, Ad Groups, Keywords — auto-loaded. StoreChart matches each order to its source.

    3
    3. See insights

    Real ROAS dashboard, CAC per channel, LTV vs. CAC — to know if Google is worth it.

    Google integration capabilities

    • Keyword attribution

      Know exactly which keyword drove each order. Build keyword lists based on real revenue data.

    • Per-campaign ROAS

      See ROAS after COGS for every campaign: Search, Shopping, Performance Max, Display. Make decisions based on profit.

    • GA4 Events

      StoreChart sends server-side events to GA4 — purchase, add_to_cart, view_item — no cookie dependency.

    • Budget alerts

      If a campaign ROAS drops below your threshold — instant alert so you can stop the bleed.

    Google Ads + GA4 interface in StoreChart

    View from the system

    StoreChart capabilities that match this integration

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    Frequently asked questions about Google integration

    Google Ads calculates Conversion Value / Cost. StoreChart calculates (Revenue − COGS − fees) / Cost. The difference can be 30-50% — the gap between thinking a campaign is profitable and knowing it is not.

    Ready to see real ROAS from Google?

    Connect Google Ads to StoreChart — because Conversion Value is not profit

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