Cross-store BI

Ecommerce business intelligence for every store you run

Ecommerce business intelligence and KPI dashboard: track store performance, cohort analysis and sales trends across all your channels.

In short

StoreChart's ecommerce business intelligence builds dashboards from every store you connect: orders, revenue, gross profit, costs, items sold, customers and stock value. Start from presets such as sales trend, revenue by store or profit trend, add your own charts, and filter any of them by date range and store.

Data from every store in one dashboard

Instead of opening each store's reports separately

  • Dashboards with revenue, profit and order count from every store
  • Ready-made presets: sales trend, daily orders, revenue by store and payment methods
  • Profit trend, revenue vs. profit and a cost breakdown
  • New customers, stock by category and stock value

Business intelligence features

From a daily sales chart to a full profit and stock picture

Chart types and dashboards
Line, bar, pie, donut, area and combined charts plus stat cards, with filters by date and store.
Sales trend by period
Pick a date range to see the sales trend and daily orders, and spot seasonality and sharp changes.
Products and stock
Items sold, stock by category and stock value, so you can see where your money is tied up.
Slice by dimension
Break a chart down by store, status, category, product, customer or payment method, or by day, week, month, quarter and year.
Customer metrics
Customer count, new customers, average spend and orders per customer.
Your own dashboard
Add, edit and arrange charts to build a dashboard around what you check every day.

Your first dashboard in three steps

From connecting a store to comparing periods

1
Connect your stores

Connect WooCommerce, Shopify and any additional sales channels, and sales and inventory data begins loading automatically.

2
Choose a dashboard

Start from ready-made presets such as sales trend, profit trend or stock value, or build your own dashboard.

3
Compare periods and stores

Change the date range or the breakdown and see what moved, without exporting to a spreadsheet.

Ecommerce business intelligence: dashboards and charts

Ecommerce business intelligence answers the same few questions every week: which store is growing, where money is stuck in stock, and whether new customers keep coming. In StoreChart, charts are built from data that has already come in from your stores, with no export to a spreadsheet.

Building a chart in five choices

  1. Data source: orders, order lines, products, customers or inventory.
  2. Metric and aggregation: such as revenue, gross profit, units sold or stock value, as a sum, average, count, minimum or maximum.
  3. Dimension: such as store, category or product. Order-level revenue doesn't split by product, so product sales are checked with units sold.
  4. Time range: 7 days, 30 days, month to date, 3, 6 or 12 months, year to date, all time, or a range of your own.
  5. Chart type: line, bar, pie, donut, area, combined or a stat card.

Everything is picked from menus, with no formulas and no code. Any chart can be duplicated and changed, and you drag charts around to lay out the dashboard.

Example charts

  • Which store brings in more: revenue by store, over 12 months, as a bar chart.
  • Where money is stuck: stock value by category, as a pie chart.
  • Whether new customers keep coming: new customers by month, as an area chart.

A dashboard people open every week

  • Few questions: start from five or six questions from the weekly meeting, with one chart per question.
  • Stat cards on top: this month's revenue, order count and gross profit are read in a second.
  • Layout: trend charts below the cards, breakdowns at the bottom.
  • Templates: start from a ready template and change it.
  • Monthly clean-up: delete every chart that hasn't led to at least one decision.
  • By team: group each team's charts together, so the warehouse isn't buried in customer data.

Example: reading a quarter

Illustrative only:

  1. Revenue rose 12% over the previous quarter, but in the revenue-versus-profit chart the profit line barely moved.
  2. A profit margin chart by month shows a gradual decline.
  3. A product costs by category chart shows one category taking a growing share of costs.
  4. From there, check whether the latest shipment from that category's supplier landed expensive.

Use the same range in every chart, or the comparison misleads. The system doesn't write the conclusion: it puts the charts side by side, and the decision to raise a price or change supplier stays with you.

The same data on other screens

  • Inventory dashboard: the same chart engine, with stock levels against each product's threshold.
  • Profits screen and income statement: profit by category and accounting period, based on the same costs.
  • Statistics page: a quick sales summary without building a chart.
  • Updates: data arrives via webhooks and a nightly full sync, so the dashboard shows what's already in the orders table.

Who it's for and what's not included

  • Good fit: store owners who want answers from their own data, especially multi-store businesses.
  • No site data: no traffic, conversion rate or ad spend, so it doesn't replace Google Analytics.
  • No targets or alerts: the dashboard doesn't alert you when a metric drops.
  • No chart export or API: charts can't be downloaded as files, and there's no API for pulling the data.
  • Plan-based: dashboards are available depending on your plan.
  • Weaker fit: marketing attribution, statistical models or free-form SQL queries need a dedicated tool.

Data from every connected platform

Frequently asked questions about business intelligence

Does dashboard data update on its own?

Yes. The dashboard shows the data already in StoreChart, which updates from your stores through webhooks and a nightly full sync.

Can I build a custom dashboard?

Yes. You can choose your own metrics, filters and time periods to build a dashboard focused on sales, support or leadership needs.

Can I export data for outside analysis?

You can export the orders and customers lists to CSV after filtering. Exporting charts from a BI dashboard, or reaching the data through an API, isn't available at the moment.

Which metrics can a dashboard show?

Orders, revenue, gross profit, costs, profit margin, items sold, customers, products, stock quantity and stock value.

Can I see top products and categories?

Yes. Pick the units sold metric and break it down by product or by category, for the date range you care about. The stock-by-category template shows alongside it how much stock sits in each category.

Are there targets or metric alerts?

No. There are no targets or metric alerts at the moment. You can follow the metrics on your dashboard and filter by period to see changes.

Can I break results down by sales channel?

Not in the dashboard itself, which breaks results down by store and by payment method. Orders and revenue per sales channel are shown on the sales channels screen.

Revenue, profit and stock in one dashboard

Connect your stores and get your first dashboard from the ready-made presets