Sales channel management for online stores
Sales channel management for modern ecommerce: partner portals, distributor channels, and feeds to sell on Amazon, eBay, Instagram and Google.
In short
Sales channel management in StoreChart covers the routes an order takes into your store: the main site, an ambassador, an affiliate, a wholesale buyer, a distributor or an external system over the API. Each channel gets its own pricing, product selection and storefront. Partners see only their own orders and commissions in a separate portal.
Every sales channel, with its own rules
Orders, pricing and commissions tracked for every channel
- WooCommerce and Shopify connections, alongside ambassador, affiliate, B2B and wholesale channels
- A commission percentage per ambassador, with every commission tracked from pending to paid
- Channel pricing: a percentage discount or a custom price per product
- Orders and revenue per channel: see which channel actually sells
- Partner portal with data isolation: partners see only their own orders, credit and commissions
All your sales channels in one tree
A WooCommerce or Shopify store, ambassadors, distributors and a physical shop. Every order lands in the same system, tagged with the channel it came from. Pick a channel to see how it works.
Online storeWooCommerce
PrimaryThe primary channel is created automatically and linked to the store you connected. WooCommerce or Shopify orders arrive in it in real time, and it can't be deleted.
- Website orders arrive in real time
- A channel badge on every order, and an order filter by channel
- Every channel you add feeds the same order list
Your storeWooCommerce
2,536Orders$972,100
The primary channel is created automatically and linked to the store you connected. WooCommerce or Shopify orders arrive in it in real time, and it can't be deleted.
- Website orders arrive in real time
- A channel badge on every order, and an order filter by channel
- Every channel you add feeds the same order list
Sales channel features
Ambassadors, wholesale, distributors and API on one screen
Set up sales channels in 3 steps
Bring the stores and partners you sell through into one system
Connect WooCommerce and Shopify stores, then add ambassador, wholesale, distributor or API channels, each becomes a unit in StoreChart.
Commission rate, channel pricing, product selection: each channel with its own rules.
Orders arrive with their channel attached, and each channel's numbers update on their own, so you see who actually sells.
Running sales channels and ambassadors day to day
Types of sales channels
A sales channel in StoreChart isn't another store. It's another route by which an order reaches the same store, so you start with who sells and on what terms:
- Ambassador or influencer: a personal storefront with a bio, photo and social links, and a percentage of every sale.
- Affiliate partner: sends traffic.
- Wholesale buyer: pays a different price.
- Distributor: pays up front and works against a credit balance.
- API channel: an external system that sends orders on its own, such as a supplier or another site you built. Orders arrive through a URL dedicated to the channel.
Start with the channel you already run today, even if it currently lives in a spreadsheet and a string of messages.
Pricing, selection and access per channel
Three decisions come up for every channel:
- Pricing: store prices, a flat percentage discount, or a custom price per product, including price add-ons for options such as size or color.
- Selection: the whole catalog, or a list of products you pick by hand.
- Access: a storefront open to anyone with the link, or one where only the signed-in partner can buy. That's the default.
The channels in a store sell from the same catalog and stock, so there are no duplicate products to keep in sync.
Distributor credit and channel emails
Distributors come with one more decision: what happens when the credit runs out.
- Block: a new order doesn't go through.
- Warn: only a warning is shown.
- Negative balance: the order goes through, and you settle later.
- Ledger: every deposit, deduction and adjustment is recorded, and every order keeps how much credit it used.
You also choose which emails the channel sends: an order confirmation to the customer, a new-order email to the channel contact, and for ambassadors, an email about each new commission.
Partner portal and commission tracking
The partner signs in to a separate portal with their own login and sees nothing outside their own channel:
- In the portal: a dashboard, an orders list, a commissions or credit screen depending on the channel type, and a profile page.
- Ambassador storefront: every order placed through it is attributed to them, with no coupon code and no tracking link.
- On your side: every order lands in the orders list with a channel tag, draws from stock and shows up on the customer card.
- Commissions: approve, mark as paid and record a payout reference and date. A cancelled status stops payment on an order that didn't go through.
Example: a cosmetics brand with three channels
Illustrative figures only. A cosmetics brand sells on a WooCommerce site and opens three channels:
- Ambassador: a 12% commission and a personal storefront with 20 hand-picked products.
- Wholesale spa: a storefront closed to the spa's login, with 30% off the whole catalog.
- Regional distributor: deposited 10,000 ILS, with orders blocked once the balance runs out.
In the first month the ambassador sells 40 orders at an average of 180 ILS, or 7,200 ILS, with 864 ILS in commissions. The distributor orders 8,400 ILS worth and has 1,600 ILS left, so a 2,000 ILS order is blocked until another deposit comes in. The channels screen shows each channel's orders and revenue side by side.
Who it's for and what's not included
- Good fit: businesses that already sell through people: ambassadors, distributors, shops that buy wholesale, or suppliers that order from their own system.
- Weaker fit: a store that sells only to end customers on one site. An extra channel adds little.
- Paying ambassadors: StoreChart doesn't transfer money. You pay the commission yourself, and the system records it.
- Quantity pricing: not available. The price doesn't change with order quantity.
- Credit: the only credit is a distributor's credit balance.
- Related tools: order exports by channel for settling up, coupons for an ambassador's storefront, and payment pages assigned to a channel.
Store and API connections
Sales channels: common questions
What's the difference between a sales channel and a store?
A store is an entity with its own orders, customers and inventory (like a WooCommerce or Shopify store). A sales channel is the route an order came in through, the main store, an ambassador, an affiliate, a wholesale or distributor partner, or an external system over the API. Each store can have multiple channels.
Are ambassador commissions calculated automatically?
Yes. Set a commission percentage for the ambassador and the system calculates the commission on every order. Commissions move from pending to paid, and you record the payout reference when you pay.
How does the partner portal work?
StoreChart includes a separate partner portal where each partner sees only their own orders, commissions and, for distributors, their credit balance. Full data isolation: they can't see other customers.
Do all channels sell from the same stock?
Channels within a store sell from the store's shared catalog and stock, so an order through any channel draws from the same inventory, no separate stock per channel and no manual updates.
Can I set a different price for the wholesale channel?
Yes. Each channel can use store prices, a percentage discount (for example, 30% off for wholesale) or a custom price per product. All managed from inside the system.
Is this useful for a single store with no ambassadors?
Yes. Even with one store, you can open a separate storefront for a wholesale partner or an ambassador, connect an external system through an API channel, and see orders and revenue per channel.
What does an ambassador see in the partner portal?
Their own dashboard, the orders placed through their channel, and their commissions, pending and paid. They can't see other channels or your customer list.
Related capabilities
From the blog
Orders and commissions for every sales channel
Shared stock, channel pricing and commission tracking instead of spreadsheets