How to Set Up a B2B/Wholesale Store — Step by Step
Managing wholesale customers, custom pricing, minimum orders and special payment terms
B2B (business-to-business) sales are a huge opportunity most online stores miss. Larger orders, repeat customers, and significantly higher lifetime value (LTV). In this guide, we'll show how to set up a B2B sales channel with StoreChart's sales channels module alongside your existing retail storefront.
Why is B2B wholesale worth adding alongside a retail store?
While B2C sales bring volume, B2B sales bring value. Average B2B order is 10x larger than B2C, and customers return regularly.
- Average order value 10x higher than B2C
- Recurring monthly customers — predictable revenue
- Lower marketing costs — long-term relationships
- Opportunity to become an importer/distributor
How do you set up wholesale pricing without breaking your retail prices?
StoreChart supports multi-tier pricing — one price for retail, another for wholesale, and a third for VIP — all attached to the same product catalog and profitability tracking, so a wholesale discount is priced against real margin, not guesswork.
- Set up price groups
- Automatic quantity discounts — the more ordered, the lower the price
- Custom price lists per specific customer
- Prices in different currencies
Offer 3 price tiers: 10+ units = 15% off, 50+ = 25%, 100+ = 35%. This encourages larger orders.
What do B2B customers need that a standard B2C customer record doesn't have?
B2B customers are different from B2C. They need invoices, payment terms, and credit limits.
- B2B customer card with all business details
- Payment terms — Net 30, Net 60
- Customer credit limits with alerts
- Automatic invoice generation
How do B2B orders and reorders differ from a normal storefront order?
B2B customers typically order the same products repeatedly. StoreChart simplifies the process:
- "Reorder" button — duplicate a previous order
- Scheduled orders — automatically every month
- Customer-specific favorite product lists
- Quotes with approval and payment options
What reports actually matter for a B2B book of business?
B2B management requires tailored reports:
- Sales report by B2B customer
- Accounts receivable — who owes and when payment is due
- LTV analysis for business customers
- Popular products by customer — for demand forecasting
Summary — B2B Is a Growth Engine
B2B Wholesale sales can double your revenue with fewer customers. With StoreChart, all the tools for professional B2B management are in one platform.
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