eCommerce glossary
Comprehensive definitions of key eCommerce terms
AOV (Average Order Value)
AOV (Average Order Value) is the average amount a customer spends in a single order. Calculation: total revenue ÷ number of orders. Increasing AOV is an important growth strategy in eCommerce.
Learn moreAPI
An API (Application Programming Interface) is a programmatic interface that lets systems communicate with each other. StoreChart provides a native API that gives access to orders, inventory, customers, and more — for custom integrations and automations.
Learn moreARR
Annual Recurring Revenue
Learn moreB2B
Business-to-Business sales
Learn moreCAC (Customer Acquisition Cost)
CAC (Customer Acquisition Cost) is how much it costs to acquire a new customer. Calculation: total marketing spend ÷ number of new customers. A healthy ratio is CAC below 30% of LTV.
Learn moreChurn
Percentage of customers who leave in a given period
Learn moreCOGS
Cost of Goods Sold
Learn moreConversion Rate
Conversion rate describes the percentage of website visitors who complete a desired action, such as a purchase or a signup. The average eCommerce conversion rate is 2-3%. Improving conversion rate is one of the central challenges for every online store.
Learn moreCRO
Conversion Rate Optimization
Learn moreD2C (Direct to Consumer)
D2C (Direct to Consumer) is a business model in which a brand sells directly to the customer without intermediaries such as retailers or distributors. D2C gives you full control over the customer experience, pricing, and data. StoreChart supports D2C with direct sales channels.
Learn moreDropshipping
Dropshipping is a business model in which a store sells products without holding physical inventory. When a customer places an order, it is forwarded directly to the supplier, who ships it to the customer. StoreChart supports dropshipping management — orders, suppliers, and tracking.
Learn moreERP
Enterprise Resource Planning
Learn moreFIFO / LIFO
Inventory cost calculation methods
Learn moreFulfillment
The process of getting orders out — picking, packing, shipping
Learn moreGMV
Gross Merchandise Value
Learn moreInventory Management
Inventory management is the process of tracking, controlling, and optimizing every product held in a warehouse. It covers stock counts, purchase orders, minimum-stock thresholds, and low-stock alerts. A good inventory management system prevents both stockouts and overstock, and directly improves customer satisfaction.
Learn moreLanded Cost
Landed cost is the total cost of getting an imported product to your warehouse — including the product price, international freight, customs duties, insurance, storage, and local delivery. Calculating landed cost accurately is essential for knowing your true profitability.
Learn moreLTV (Lifetime Value)
LTV (Lifetime Value) is the total value a customer brings to the business over the entire relationship. Simple calculation: AOV × purchase frequency × average customer lifespan. A higher LTV justifies a higher CAC.
Learn moreMRR
Monthly Recurring Revenue
Learn moreMulti-Store
Multi-store means managing several online stores under a single system. Instead of running each store separately, all your data — orders, inventory, and customers — is synced and managed from one unified dashboard.
Learn moreMulti-Tenant
Multi-tenant architecture lets a single SaaS system serve multiple separate organizations (tenants) on the same underlying infrastructure, while keeping their data completely isolated from one another. In StoreChart, tenant isolation is enforced at the database level using Row-Level Security (RLS).
Learn moreNPS
Net Promoter Score
Learn moreOmnichannel
Omnichannel is a strategy in which every sales channel — online, physical, WhatsApp, partner channels — delivers a consistent, synchronized customer experience. StoreChart enables omnichannel management across stores, sales channels, WhatsApp, and AI.
Learn moreOMS
Order Management System
Learn morePOS
Point of Sale
Learn moreRLS (Row-Level Security)
Row-Level Security (RLS) is a database security technology that ensures each row is accessible only to the correct user or tenant. In Supabase (and PostgreSQL databases generally), RLS is enforced at the database level — not the application level — which provides an additional layer of security.
Learn moreRMA
Return Merchandise Authorization
Learn moreROAS
Return On Ad Spend
Learn moreSKU (Stock Keeping Unit)
A SKU is a unique identifier assigned to a specific product or variant within an inventory management system. Each SKU represents one distinct combination of attributes (color, size, model) and is used for inventory tracking, orders, and reporting. In StoreChart, SKUs are automatically synced across every connected store.
Learn moreWebhook
A webhook is a mechanism for automatically sending data from one system to another the moment an event occurs. Instead of constantly checking whether something has changed (polling), a webhook pushes the information immediately — in real time.
Learn more