Glossary
Fulfillment
The process of getting orders out — picking, packing, shipping
Fulfillment is the process of getting an order out: picking the products from the warehouse, packing, and applying a shipping label. Can be done in-house or through 3PL (Third-Party Logistics) such as ChannelEngine or Fulfillment by Amazon. Slow fulfillment causes customer dissatisfaction and negative reviews; fast and accurate increases retention.