Glossary
COGS
Cost of Goods Sold
COGS (Cost of Goods Sold) is the direct amount spent to produce or acquire the products that were sold. Includes: purchase price from suppliers, landed cost (customs, shipping, VAT), raw materials. Does not include marketing or overhead. Gross margin = (Revenue - COGS) / Revenue. A gross margin of 60%+ is healthy for eCommerce stores.