Meta-approved WhatsApp templates with variables and performance tracking
Build a template, submit it for Meta's approval, and add variables like customer name and order number that fill in automatically on every send.
One approved template, thousands of personalized messages
Creation, Meta approval, and tracking — all from one screen
- Every template goes through Meta's approval review before it can be sent, to comply with WhatsApp Business messaging rules
- Variables like customer name and order number fill in automatically on every message, so you never retype the same details twice
- One approved template lets you start a conversation with a customer even outside the 24-hour customer-service window
- Performance reports show how many times each template was sent, read, and replied to, so you know what actually works
WhatsApp template capabilities
Everything you need for professional, approved messaging
How do you create a template?
From draft to real messages sent
Write the message body, add variables like customer name or order number, and check the exact live preview before submitting it for approval.
Submit the template to Meta in one click; Meta typically approves or rejects it within 24-48 hours, depending on category and content.
Once approved, send the template directly from the inbox or as part of an automation, and track send, read, and reply rates in real time.
WhatsApp template editor
The editor shows the template with an exact live preview of the message, including variables, buttons, and header image, just as the customer will see it.
Frequently asked questions
On average 24-48 hours, though this can vary depending on Meta's approval queue load and the template's category. UTILITY templates tend to get approved faster than MARKETING templates, which go through stricter review.
Start sending professional messages with approved templates
Build your first template and submit it for Meta's approval today