WhatsApp broadcast campaigns for business audiences
WhatsApp broadcast campaigns for businesses: run targeted WhatsApp broadcast messaging with Meta-approved templates, personalization and delivery logs.
In short
WhatsApp broadcast in StoreChart lets businesses send Meta-approved template messages to recipient lists, contacts or customers, up to 200 per batch. Variables are filled automatically for each contact, open service windows use free monthly replies, and every recipient shows an exact delivery status.
WhatsApp broadcasts that follow Meta's rules
An approved template to your selected audience, tracked per recipient
- Sends only Meta-approved templates: as required for business-initiated messages
- Pick the audience from your contact lists, inquiries, customers or orders
- Variables are filled automatically for each recipient, such as personal name and relevant details
- Customers with an open 24-hour window get a session message from the monthly free replies instead of a template
- A result for every recipient, sent, failed or skipped, with a breakdown of session and template messages
WhatsApp broadcast features
Group sends that follow Meta's rules
Send a WhatsApp broadcast in 3 steps
From audience selection to a sent broadcast
Choose one of your WhatsApp templates that Meta has approved (text, image and buttons, as the template defines).
Select the contacts, leads or customers who should receive the message, up to 200 per send with automated quota checks.
The broadcast goes out, and you get a result for every recipient: sent, failed or skipped.
WhatsApp broadcasts to customers from your orders
The broadcast audience: your orders' customers
A WhatsApp broadcast in StoreChart doesn't send to a contact list imported from a file. The audience is the customers behind orders that already exist in the system.
- Order sources: any WooCommerce or Shopify store you connected, plus StoreChart's own sales channels.
- Template data: every recipient has a name, an order number, what was bought and where it was shipped.
- One store per send: each store has its own WhatsApp number.
- Leads and outside lists: you can't broadcast to them. Leads are reached with an automation that fires when a lead comes in or changes status.
Sending a broadcast step by step
You start in the orders list and finish in the send window:
- Filter by store, status or date range, and select the orders.
- In the bulk actions, choose Send WhatsApp and an approved template.
- Check the live example of the message for one customer in the selection, for example that the first name comes out right.
- Choose the phone: from the shipping address or the customer's own. If it's missing on an order, the system uses the other one.
- Before sending, see how many orders will be skipped for having no valid number, how many messages go out free inside the 24-hour window and how many as billable templates.
WhatsApp marketing: which template to pick
Most broadcasts to existing customers are marketing messages in Meta's eyes, even when they're gently worded.
- Utility: a change in delivery days can be a utility message.
- Marketing: a sale, a new product or a refill for something already bought. The template needs approval in that category.
- Risk: a utility template with promotional content risks rejection or being reclassified.
Example: more than 200 orders
Each send is capped at 200 orders, and your message quota is checked for the whole batch up front. Split a bigger audience into several sends, and check how the first group responds.
Illustrative only. A cosmetics store announces a refill for a serum to customers from the last quarter:
- 340 orders, in two sends of 200 and 140.
- In the first send, 186 messages went out, 9 orders were skipped for having no valid number and 5 failed.
- 21 of the messages went out as free session messages, because those customers had written to the store in the past 24 hours.
- The rest went out as billable templates.
Reading broadcast results
After sending, you see a summary of sent, failed and skipped, with a breakdown of free messages versus billable templates.
- A reason for every skip: no valid number, missing data the template needs such as a tracking number, or no payment method on the WhatsApp Business account.
- No payment method: the send stops, and the remaining orders are marked skipped.
- "Sent": means Meta accepted the message.
- Replies: land in the WhatsApp inbox, in each customer's conversation.
- Sales: new orders arrive in your orders and the BI dashboards. There's no revenue attribution, open or click tracking, so note the send date and compare sales.
- Who answers: replies arrive almost at once. With nobody around, the WhatsApp AI agent can handle the simple questions.
Who it's for and what's not included
As WhatsApp marketing software, broadcasts are built for targeted, personal messages to existing customers.
- Good fit: a product back in stock, a refill for something already bought, a change in delivery days or an offer for customers of a particular category.
- Not included: campaign scheduling, opt-in and unsubscribe list management, segmentation by on-site behaviour and A/B tests.
- Channel and timing: a send goes out the moment you click, and only on WhatsApp.
Key integrations
Frequently asked questions about WhatsApp broadcasts
What's the difference between marketing and utility messages?
A utility message is a service message the customer expects ("Your order has shipped"); a marketing message promotes a sale ("Our summer sale starts today"). Business-initiated messages of both kinds must use templates approved by Meta, and Meta prices them by category and country. StoreChart can send both.
Can I broadcast to customers who haven't opted in?
You shouldn't. WhatsApp's Business Policy requires customers to opt in before a business messages them, and numbers that message people without consent risk being restricted. StoreChart doesn't manage consent lists for you, so send broadcasts only to customers who agreed to hear from you.
How do I know if a broadcast worked?
After sending, you see a result for every recipient, sent, failed or skipped, and how many went out as session messages versus templates. Replies arrive in the WhatsApp inbox and new orders appear in your orders and BI as usual, so you can judge the impact. There's no automatic open, click or revenue tracking per campaign.
How much does a WhatsApp broadcast cost?
Meta charges per delivered template message, and the rate depends on the message category and the recipient's country. Meta's prices change, so check Meta's official WhatsApp Business pricing for current rates. Customers whose 24-hour window is still open get a session message instead, which draws on the number's 1,000 free replies a month before it's billed.
Can one broadcast use both SMS and WhatsApp?
Not in the same broadcast. Broadcasts are WhatsApp only, with no automatic SMS fallback. If you've bought a phone number through StoreChart, you can send SMS messages separately from the SMS page.
How do I avoid getting my number blocked?
StoreChart sends at a steady pace rather than all at once, uses only approved templates (or session messages inside an open window), and caps each send at 200 recipients. What protects your number most is sending only to customers who agreed to hear from you and keeping messages relevant, Meta sets quality ratings and messaging limits based on how recipients react.
Can I A/B test a broadcast?
There's no built-in A/B testing. You can split the audience yourself: send one template to one selection of orders and a different template to another, and compare the replies and orders that follow.
Related capabilities
WhatsApp broadcasts to customers who already bought
Approved templates, personalized from every order, with a result for every recipient