Glossary
NPS
Net Promoter Score
NPS (Net Promoter Score) measures customer satisfaction with one question: 'How likely are you to recommend us to a friend?' (0-10). Calculation: % Promoters (9-10) - % Detractors (0-6). A positive NPS is good; above 50 is excellent; above 70 is exceptional. eCommerce businesses with high NPS enjoy organic word-of-mouth and low CAC.