Glossary
MRR
Monthly Recurring Revenue
MRR (Monthly Recurring Revenue) is the predictable recurring monthly revenue from subscription customers. This is the central metric for SaaS and subscription businesses. MRR growth of 10-15% monthly is excellent for a startup. MRR can be broken down into: New MRR (new customers), Expansion MRR (upgrades), Churn MRR (cancellations), and Net New MRR (the difference).