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    Meta Ads

    Meta Ads — directly from StoreChart

    Catalog sync, automatic pixel installation, custom campaigns and clear ROI — without switching between screens.

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    Quick answer

    StoreChart's integration with Meta (Facebook + Instagram) enables real-time product catalog sync to Facebook and Instagram shops, automatic pixel installation on all pages, targeted campaign creation from within StoreChart, and unified ROI tracking with sales data.

    Meta Ads — connect Facebook & Instagram Ads to StoreChart

    See real ROAS for every campaign, with order-level attribution

    • Connect Facebook Ads Manager + Instagram Ads in one click
    • Order-level attribution — which Ad Set drove each order
    • Real ROAS that factors in COGS, processing fees, and commissions — not just revenue
    • Audience Sync — push your CRM customer list to META as a Custom Audience

    Connect Meta Ads in 3 steps

    From scattered data to one ROAS report — in 15 minutes

    1
    1. Connect Facebook Ads Manager

    Authorize an OAuth connection between StoreChart and META. Select the relevant ad accounts.

    2
    2. Map campaigns

    StoreChart auto-detects campaigns, Ad Sets, and Ads. Matches each order to its ad source.

    3
    3. See real ROAS

    In the StoreChart dashboard, see ROAS after COGS and processing — not just Revenue/Spend like Ads Manager.

    Meta integration capabilities

    • Advanced attribution

      StoreChart identifies which campaign/Ad Set/Ad drove each order — including multi-touch and post-click windows.

    • Profit-based ROAS

      Not just Revenue/Spend — but (Revenue − COGS − fees) / Spend. So you see if the campaign is actually profitable.

    • Custom Audiences

      Push Lookalike/Retargeting audiences straight from StoreChart CRM to META. No manual CSV.

    • Advertising reports

      Monthly report "where we advertised, what we spent, what came back" — ready for the marketing meeting.

    Meta Ads interface in StoreChart

    View from the system

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    Frequently asked questions about Meta Ads integration

    Because META calculates Revenue only (what the customer paid). StoreChart calculates profit (Revenue − COGS − processing fee − discounts). StoreChart ROAS is more accurate and shows the real profitability picture.

    Ready to see real ROAS?

    Connect META Ads to StoreChart — minutes, not days

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